Have you noticed that over the last few years more and more marketing campaigns have targeted the younger generations? The Pre-Teen demographic is the perfect age to “snag em” and keep them for a long time. Especially when the children themselves have control over their parents spending. “Mommy can you buy me this Gucci watch”, “Daddy, I need to have an Ipod or my friends wont think i’m cool”. It pretty much sickens me seeing small children walking around with the latest cell phones.
There is now a group out of Boston Mass. called “Campaign for a Commercial Free Childhood” . They are fighting the battle for todays youth by educating children parents and teachers about how to “fight back” against the brands that bombard young people every day.